更新时间:2021/5/7 3:12:04知识要点




      题目是:Advertisements discourage us from being different individuals and make us become what they want us to be and look the same. Do you agree or disagree?

      Advertisements discourage us from being different individuals and make us become what they want us to be and look the same. Do you agree or disagree?



      1. 广告让人们变得个性化。举例,大量的广告标语,如“的”,“特别的”,“的”,“不一样的”,都是在暗示人们去购买那些不那么大众化的产品来突出自我。

      2. 但是,广告的基本功能却是帮助大公司垄断市场。举例,投入巨资打造的闪亮广告能不断巩固那些大品牌在大众中的形象,这吸引了越来越多的人来购买同样的产品。相反,那些小公司却因为缺乏资金做广告而陷入破产边缘。最终,整个市场会被单一品牌垄断。

      3. 广告的另外一个作用是制造流行趋势,这刺激了人们对同一个时尚进行盲目的购买。举例,在大厂商的广告诱惑之下,很多的人们总是购买同一个品牌的衣服,鞋子,包包,这让她们的外表缺乏区别。


      Nowadays, the overwhelming influence of advertisements on media has made too many controversial social issues. Some people argue that advertisements make the audience have the similar look by driving them to buy products of the same brand. Personally, I fundamentally agree with this assertion, and my reasons will be explored as below.

      Admittedly, the literal intention of advertisements is to sharpen the concept of individualism. For the purpose of distinguishing brand names, slogans and testimonials in advertisement are always full of very personalized words, including "new", "innovation", "uniqueness", "revolution", "the best", "the only", "the first". It is clear that core values of these words bring people a motivation to change, and a desire to try something distinctive. Consequently, the gap between people can be broadened, because any individual is stimulated by advertisements to express their personalities by buy different items, instead of following common tastes.

      However, when considering practical effects of advertisements on the society, I strongly believe they play a role of depersonalizing the audience, and the first reason is that commercials are the key tool for big companies to monopolize the market. One hand, many big companies invest billions of dollars annually in making fascinating and prepossessing advertisements to attract the public, which consistently maintains the loyalty of patrons, and cultivate good impressions of potential customers on their brands. On the other hand, small companies have too limited financial ability to afford these costly publicity campaigns, so that their names and influences continue to fade and lose consumer groups. That is to say, advertisements, an expensive privilege only for rich and big companies, help these companies exclusively occupy the market, as well as reducing the diversity of brands. In this situation, people definitely look the same, because they have no other options but buy the same-brand food, clothes and devices produced by a dominating company.

      Another reason supporting this assertion lies on the fact that exposure to advertisements standardizes thoughts and tastes among audiences, especially in terms of their appearance. A typical example comes from fashion, cosmetic and shampoo commercials which highlight the close-up of images of certain model or celebrity. This is a strong brainwash by implying that images of these actors are common standards of human beauty, and then triggering massive public imitation shows round by round. In too many cases, large groups of hypnotized people, regardless of ages, careers and races, blindly follow and chase so-called iconic figures in an advertisement, mainly through buying and using the same lipstick and perfume, wearing same clothes, watch, ornaments and bag, even copying the same hair style.

      In conclusion, I believe the main social influence of advertisements is to make people have the similar images apparently. Although slogans of advertisements tend to individualize the audience, the truth is that advertisements not only let big companies rule the market solely, but also manipulate the public’s minds to buy the same things.



      Directions: For this part, you are allowed 30minutes to write a composition on the topic SocialPractice of College Students. You should write atleast 120 words, and base your composition on theoutline below:





      Social Practice of College Students

      Nowadays a large number of universitiesencourage and organize students to take part in social practice activities. During theholidays, students in mounting numbers choose to be the volunteers, take part-time jobs, ortake part in other practical activities alike. It is obvious that social practice is playing anincreasingly essential role in China’s college education.

      Undoubtedly, college students have benefited a lot from social practice. Above all, they areprovided with more opportunities to contact the real world outside campus. What is more, insocial practice activities, students can apply their theoretical knowledge to the solution to thepractical problems. So their practical skills are improved greatly. Besides, social practice helpsstrengthen students’ sense of social responsibility.

      Considering the above-mentioned, it is necessary for college students to participate insocial practice. However, social practice may bring some problems. For example, somestudents spend too much time in taking part-time jobs so as to ignore their study. Hence, weshould try to balance the relationship between social practice and study.



      Directions: For this part, you are allowed 30minutes to write a composition on the topicExtravagant Spending on College Campus. Youshould write at least 120 words, and base yourcomposition on the outline below:





      Extravagant Spending on College Campus

      According to a survey, in recent years the monthly expenditure of a college student hasbeen on the sharp rise. Many college students have no concept of thrift in their mind. Theytake it for granted that they spend money from their parents before they enter into the society.This extravagant spending is primarily caused by the following factors.

      First of all, nowadays most of the students are the only children of their families. They arethe apple in their family’s eyes and naturally get more care and pocket money. In addition, withthe improvement of living standards, parents can afford higher expenditure of their children.Moreover, some students like to pursue fashion and trends, which tend to need more money.Finally, campus love is also a possible factor causing extravagant spending.

      From my point of view, a college student, as a pure consumer, should learn to be thrifty.We should limit our expenditure on daily necessities but not buy whatever we want regardlessof their prices. The habit of thrift can help us form right values and is favorable to our futuredevelopment.






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